How On Is Taking the Running World by Storm
The upstart Swiss company is shaking things up with an unorthodox cushioning system and an emphasis on grassroots marketing
Author
Martin Fritz Huber
Martin Fritz Huber is a longtime contributor to Outside magazine who writes on topics that range from running to film and books to arboriculture.
My Stories
The Seductive Appeal of Adidas’s “Illegal” Running Shoe
The Prime X is banned for professional athletes, but that might be its main selling point
New York’s Magic Road Mile Returns
As the Fifth Avenue Mile celebrates its 40-year anniversary on Sunday, here’s a look at the legacy of the race
These Gen Z Runners Want to Reinvent Running Media
For New Generation Track and Field, established media companies are too stuck in their ways
Olympic Track and Field Thrilled Us Yet Again
The Tokyo Games reminded us why athletics remains the greatest show on earth
Sifan Hassan Is the Ultimate Closer
In what might be the first step toward an unprecedented triple, the Dutch runner won two races on the same day
The Irresistible Aura of the Olympics
Despite IOC malfeasance and the ongoing pandemic, the five-ring spectacle is too seductive to ignore
The Testosterone Debate Won’t End with Caster Semenya
After two more star runners have been excluded by World Athletics’ policy, the governing body will have to reap what it has sown
The Trials Is the Biggest Moment for Running Brands
With Rule 40 restrictions looming, this is the time for athletes to tout their sponsors
How One Race Series Thrived During the Pandemic
Will Trials of Miles’ scrappy approach work after COVID?